Computer Sales And Service Business Plan Pdf

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computer sales and service business plan pdf

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We depend on our computers. We solve that problem. The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. In town, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up.

How to Start a Small Business Selling Computer Parts

This business plan demonstrates that in order to enter an industry where there are already several successful dominant players, a business has to cater to a small segment of the marketplace or offer unique services. Ellipse does both. As a reseller of computer equipment and software, Ellipse is very aware of its position in this competitive arena, and plans to successfully address this challenge.

Ellipse Technologies' mission is to supply clients with state-of-the-art computers and computer related products, along with a plan for integration of computer technologies into clients' day-today business operations.

Ellipse Technologies' core business activity consists of value-added reselling of computers and computer products, including various kinds of system, network system, voice recognition, and image processing. Additionally, Ellipse Technologies provides custom training, and maintains support contracts with certain clients to insure stability in their computer operations and information systems.

The largest volume product sold by Ellipse Technologies is a family of voice recognition software from Dragon Systems, Inc. The voice recognition software consists of large vocabulary speech products that accepts voice input to a Microsoft Windows based personal computer to run commands and produce text.

The principals of Ellipse Technologies have built a solid base of voice recognition clients in the fields of physical rehabilitation, healthcare, and law.

During this time, as advances in both computer hardware and the voice recognition software have occurred, sales of voice recognition technologies have grown steadily.

This growth hasoccurred with minimal investment in advertising and marketing. Ellipse Technologies plans to significantly expand its sales and client base by increased marketing and advertising.

Our management team consists of 3 individuals whose backgrounds consist of years of in-depth experience in computer system development, sales, healthcare, and marketing with corporations and institutions throughout Michigan and the U.

Infotel, Inc. The voice recognition market is growing at a rapid rate. The market for these products amounted to Unit sales figures were over million in Projections are for over 1, million in , and 4. The traditional market for voice recognition sales has been for individuals with physical disabilities. With today's and tomorrow's computer hardware combined with improvements in the performance of the voice recognition software, the market is shifting to professionals who need to inexpensively produce large quantities of documentation.

Ellipse Technologies' target market includes physical rehabilitation, healthcare, and law. The most typical customer of our products is someone who needs to operate a computer and especially produce textual material, but cannot or chooses not to use the computer keyboard. This often includes individuals with physical disabilities, physicians and other healthcare professionals, or those in the legal profession, who produce large volumes of documentation. Companies that compete in this market are IBM and representatives , and Kurzweil Applied Intelligence and representatives , along with other Dragon resellers to a lesser extent within the state of Michigan.

All companies charge competitive prices:. Dragon Systems has clear advantages over other competitors in the voice recognition market.

Dragon was the first company to introduce voice recognition software for personal computers, it holds patents in many sectors of this technology, and its software is reputed to be the easiest to use, compared with competing products. Additionally, Dragon Systems will be releasing a new product this summer called Naturally Speaking. Naturally Speaking is a continuous speech product that allows the user to talk at speeds of over words per minute with a high degree of accuracy.

This product is expected to cause sales of voice recognition software to dramatically increase. Ellipse Technologies has competitive advantages over other resellers in this industry.

Its management team entered the market of voice recognition early and has already established a network of clients at major hospitals and rehabilitation agencies throughout the state of Michigan. As a Premier Reseller, it works directly with Dragon Systems to develop marketing plans and provide support and training for all Dragon products in exchange for a regular supply of leads, referrals, and sales consulting.

The top business risks that Ellipse Technologies faces as it begins to expand in the voice recognition market are: 1 Other, larger companies will enter the market; and 2 that voice recognition technology will become "mainstream" and be bundled withcomplete computer system packages.

These risks are minimized by the fact that: 1 The investment in money, personnel, and "knowhow" are significant. Ellipse Technologies' staff has over 2 years experience in installing, configuring, and supporting voice recognition products, and therefore a major lead from all other competitors, 2 Even though voice recognition technology is likely to be part of most computer systems in the future, it will take quite a while before professional assistance is not required.

This is evidenced by the fact that there is still a large need for word processor consulting, training, and support even though word processing software has been sold and marketed for over 15 years. Ellipse Technologies' marketing strategy is to enhance, promote and support the fact that our products are cost-effective solutions for anyone who produces volumes of text using a computer.

We can also demonstrate our products' cost-effective nature for use in rehabilitation, since it is Americans with Disability Act ADA -compliant, bringing many Workman's Compensation claim individuals back into the marketplace. Because of Ellipse Technologies' special market relationship with Dragon Systems within the state of Michigan, our sales strategy includes telephone follow-up with daily leads submitted by Dragon Systems, processing credit card purchases made by telemarketing staff at Dragon Systems, and selling hardware and custom training for customers of voice recognition systems.

Additionally, Ellipse Technologies plans to undertake direct sales activity to institutions and large business organizations. Likely customers include hospitals, schools, clinics, banks, insurance companies, and law firms.

On a regular basis Ellipse Technologies plans to attend or sponsor seminars or conferences for purposes of exhibiting voice recognition and other state-of-the-art computer technologies. Our advertising and promotion strategy is to position Ellipse Technologies as the leading voice recognition system dealer in the state of Michigan.

Additionally, we wish to achieve name recognition as a supplier of high-tech, state-of-the-art computer systems and components that emphasize voice recognition. Our slogan, "Taking business to new horizons," is intended to signify a company that provides forward-looking office solutions. We will utilize the following media and methods to allow our message to reach our customers: 1 Advertisements in tradejournals and industry newsletters; 2 Direct sales contacts to institutions, providing them with on-site seminars and trials of the products; 3 Direct mail of literature and videocassettes demonstrating the power of our products; and 4 Sponsorship and attendance at published seminars and conferences to exhibit our products.

Much of this cost will come from ongoing sales revenues, however Ellipse Technologies is seeking part of this money to begin its market thrust. During Ellipse Technologies will focus on the following publicity strategies: 1 Direct mail of literature and videocassettes to large legal and healthcare organizations; and 2 Direct mail of invitations to seminars held in various cities to demonstrate the capabilities of the technologies.

We will track, wherever possible, the incremental revenue generated from our publicity efforts. We anticipate at least 40 percent of total sales will be generated directly from our publicity, journal advertising, and name recognition, 20 percent from follow-up of direct referrals from Dragon Systems, 20 percent from "cold calls" of target organizations, and 20 percent of sales from indirect referrals and "word-of-mouth" referrals. Our objective, at this time, is to propel the company into a prominent marketposition in the areas of voice recognition and high-tech office solutions.

We feel that within 3 years Ellipse Technologies will be in a suitable position for further expansion or profitable acquisition. The cash flow analysis shown in Appendix A shows revenues based on the first 4 months of operation. It also delineates revenues from a network maintenance contract with Benjamin County Central Schools that includes contractually specified service revenue and a moderate amount of hardware sales revenues. This is expected due to greatly increased expenditures for advertising and promotion, coupled with national expectations of the growth of certain technologies.

The loan will be used to purchase a high-end demonstration computer, and to finance an initial thrust in advertising, marketing, and promotion beyond levels spent in the past. The increase in profits generated by Ellipse Technologies sales will allow us to have the funds to repay the loan in 24 months.

Ellipse Technologies enjoys an established track-record of excellent sales, support, and service for our customers. Their expressions of satisfaction, encouragement, and testimonials are numerous, and we intend to continue our advances in the voice recognition marketplace with even more unique and effective products and services. This page intentionally left blank to accomodate tabular material on the following page Toggle navigation. Management Team Our management team consists of 3 individuals whose backgrounds consist of years of in-depth experience in computer system development, sales, healthcare, and marketing with corporations and institutions throughout Michigan and the U.

Strategic Alliances Dragon Systems, Inc. Custom configured desktop Voice Recognition computer systems Resell software, Resell hardware, system integration Custom configured portable Voice Recognition computer systems Resell software, Resell hardware, system integration Custom configured desktop and portable business computer systems Resell hardware, system Integration Consulting, training, and installation of voice recognition products Services Custom configured networked computer systems Resell hardware, system configuration Networked computer system installation, support, and training Services.

Market Definition The voice recognition market is growing at a rapid rate. Customer Profile Ellipse Technologies' target market includes physical rehabilitation, healthcare, and law. Competition Companies that compete in this market are IBM and representatives , and Kurzweil Applied Intelligence and representatives , along with other Dragon resellers to a lesser extent within the state of Michigan. Risk The top business risks that Ellipse Technologies faces as it begins to expand in the voice recognition market are: 1 Other, larger companies will enter the market; and 2 that voice recognition technology will become "mainstream" and be bundled withcomplete computer system packages.

Sales Strategy Because of Ellipse Technologies' special market relationship with Dragon Systems within the state of Michigan, our sales strategy includes telephone follow-up with daily leads submitted by Dragon Systems, processing credit card purchases made by telemarketing staff at Dragon Systems, and selling hardware and custom training for customers of voice recognition systems.

Advertising and Promotion Our advertising and promotion strategy is to position Ellipse Technologies as the leading voice recognition system dealer in the state of Michigan. Public Relations During Ellipse Technologies will focus on the following publicity strategies: 1 Direct mail of literature and videocassettes to large legal and healthcare organizations; and 2 Direct mail of invitations to seminars held in various cities to demonstrate the capabilities of the technologies.

Assumptions The cash flow analysis shown in Appendix A shows revenues based on the first 4 months of operation. Cash Flow Analysis. Other articles you might like:. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:. E-mail: Show my email publicly.

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Computer Repair Sample Business Plan - Strategy and Implementation

Last Updated: February 2, References. This article was co-authored by Luigi Oppido. Luigi has over 25 years of experience in general computer repair, data recovery, virus removal, and upgrades. He is also the host of the Computer Man Show! There are 13 references cited in this article, which can be found at the bottom of the page. This article has been viewed , times.

Computer Repair Business Plan

This business plan demonstrates that in order to enter an industry where there are already several successful dominant players, a business has to cater to a small segment of the marketplace or offer unique services. Ellipse does both. As a reseller of computer equipment and software, Ellipse is very aware of its position in this competitive arena, and plans to successfully address this challenge.

Business Plan for a Computer Repair Company

How to Start a Computer Repair Business | Free Book PDF Download

Thank you for interesting in our services. We are a non-profit group that run this website to share documents. We need your help to maintenance this website. Please help us to share our service with your friends. Share Embed Donate. The Company will be owned by Petrinus Onuoha.

Chart: Profit Yearly The company will focus on marketing, responsiveness, quality, and creating and retaining customer relations. PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of PC Repair will at first be a home office start-up, utilizing one studio room in the owner's home and serving customers in the local Ramsford-onBitstream area.


Do you want to start a computer sales company? If YES, here is a sample computer sales & services business plan template & FREE feasibility report.


Computer parts include memory chips, hard disks, flash memory cards, external storage devices, monitors, cables, input devices and various accessories. The computer industry is very competitive, with small players and established big names going after huge worldwide demand. You can sell computer parts from a physical store, an e-commerce store or an auction site.

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2 Comments

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