Walmart And Bharti Transforming Retail In India Pdf
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Wal-Mart and Bharti: Transforming Retail in India
Wal-Mart and Bharti
Bharti would own retail shops under the Wal-Mart franchise and the companies would jointly operate in areas of the Indian retail industry which were accessible for foreign investment, such as logistics and cash-and-carry. This partnership between the US retail giant and one of India's most successful corporate houses was expected to bring a dose of modernity to the Indian retail landscape. It could be questioned, however, how Wal-Mart would cope with the opposition it faced from local shop owners and civil rights groups given its poor reputation with regard to social responsibility. In addition, the state of the country's transportation network was very poor and the question remained how Wal-Mart planned to implement its supply chain management model in India. To provide students with a basic understanding of the Indian retail sector, with special attention paid to the different firms operating in this sector. To explore the opportunities and challenges associated with tie-ups between foreign retailers and their Indian partners.
On 27 November , Bharti Enterprises Ltd ("Bharti"), one of India's Wal-Mart and Bharti: Transforming Retail in India HKUPDF-ENG.
Case Study-Bharti Walmart
Table of Contents Indian Retail Market Is it possible for Wal-Mart to maintain supply chain as a competitive advantage? Indian retail is the most promising sector in the world and it has caught the attention of players across globe. The immense growth opportunities coupled with lack of organized retail makes it attractive further more.
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Bharti owned the franchise of Wal-Mart and opened stores in India. It helped Wal-Mart to enter a highly regulated retail market of the country. The partnership was expected to modernize Indian retail market. At the same time, Wal-Mart had to face with local competitors and civil rights groups because of its spoiled reputation. Indian retail market was growing very fast, and, therefore, very promising for new retail chains. In the country, large retail chains were not typical.
Indian Retail Market India has become epicenter of economic activities in todays global world. Indian retail is the most promising sector in the world and it has caught the attention of players across globe. The immense growth opportunities coupled with lack of organized retail makes it attractive further more. Indian retail market is highly complex interms of a geographic spread and consumer preferences which varies by each region requiring strong need for localization across the length and breadth of India.
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